NAICS 541860 Direct Mail Advertising

NAICS Category - Zip code count
(North American Industry Classification System)

• NAICS 541860 Direct Mail Advertising

Dataset Description

• Count of all establishments (companies) by Zip code.
• Establishments divided by number of employees.
• Geographic levels: Zip, city, metro, county, state, census region and division.

Business Use Cases

• Size your total addressable market (TAM) within this industry.
• Identify geographical hotspots which you can use for targeted marketing and sales activities.
• Optimize sales territories, based on geographic target count.
• Compare market potential against existing customers.
• Pinpoint competitive locations and set a competitive strategy.
• Locate complementary locations and increase growth opportunity.

Mapping Apps

Use in Map Business Online, or any other mapping tool:

• Compare existing customers against Zip code market potential.
• Optimize sales territories, using heat maps based on NAICS market potential.
• Overlay multiple NAICS RealDatasets to find hotspots across targeted industries, complementary locations and competitive locations.
• Click to view more business mapping examples

Data Delivery Format

Microsoft Excel with two tabs: data sheet and pivot analytics:

• Tab 1: Sheet with Zip code records: sorting and filtering capabilities.
• Tab 2: Pivot - Geographic drill-down: business count, and employee groupings.

Spreadsheet Apps

Run instant market analytics in Microsoft Excel, Google Sheets, OpenOffice, Apple Numbers, etc.:

• Filter market potential by Zip, city, county, metropolitan area, state, etc.
• Use included pivot analysis to drill down into market potential.
• Create additional pivot analysis and charts to visualize your growth opportunity. 

RealZips App for Salesforce

• Add addressable market data to the RealZips App. 
• Index zip codes based on market potential. 
• Compare market potential against  customers, on any geographic level.
• Combine with RealZips Distance data and pinpoint areas with top potential.
• Run targeted marketing campaigns and sales activities.

Business Intelligence Apps (BI Tools)

Birst, Pentaho, Salesforce Einstein Analytics, SAP Crystal Reports, Tableau, Tibco, etc.:

• Aggregate existing customers by zip code. 
• Link to this RealDataset using Zip code as key. 
• Compare market potential against customer count on a Zip code level. 
• Identify zip codes with the highest market potential, and lowest number  customers. 
• Focus marketing and sales across top zip codes, and accelerate revenue.

Prepare for Data Purchases

Use this dataset while acquiring full company and contact databases from your data providers:

• Select Zip codes from this RealDataset with sufficient market opportunity.
• Submit selected Zips to your data provider for record matching.
• Make substantial savings by avoiding the cost buying data outside of your targeted areas.

Data Schema (included data points)

• Zip, City, County, MSA Metro, State, Census Region & Division
• NAICS industry code and NAICS groupings.
• RealZips Ext ID: for upload to RealZips app.
• Establishments (company count by Zip).
• 3 employee groupings: 1 to 49, 50 to 499, over 500.
• 9 employee groupings: 1 to 4, 5 to 9, 10 to 19... over 1,000.

Created Date and Source

June 2017. US Census Bureau, 2012 Business Census.