NAICS 2022 - 71 Arts, Entertainment, and Recreation

NAICS Category - Zip code count of Establishments
(North American Industry Classification System)

• NAICS 71 Arts, Entertainment, and Recreation
  - Full table at bottom
• File Size:  4 MB
• Records:  69,356.
  
  
• Count of Establishments (companies) by Zip code.
• Establishments divided by number of employees.
• Geographic levels: State, County, City, Zip.
• NAICS Levels: 3-digit, 4-digit, 5-digit, 6-digit.
  
  

Main Industry Categories (4-digit level)

Data Delivery Format

Microsoft Excel: Zip code records with sorting and filtering.

Business Use Cases

• Pinpoint addressable market (TAM) within this industry.
• Identify hotspots for marketing and sales activities.
• Optimize sales territories based on target count.
• Compare market potential against existing customers.
• Pinpoint competitive and complementary locations.
  

RealZips App for Salesforce

• Add addressable market data to the RealZips App. 
• Index zip codes based on market potential. 
• Compare market potential against customers.
  
• Run targeted marketing campaigns and sales activities.

Mapping Apps

Use in Map Business Online, or any other mapping tool:

• Compare existing customers against growth potential.
• Optimize sales territories.
• Overlay multiple NAICS RealDatasets to find hotspots.
• Click to view more business mapping examples.

Spreadsheet Apps

Run market analytics in Microsoft Excel, Google Sheets, etc:

• Filter and analyze market potential state, county, city, and zip.
  
• Create additional pivot analysis and charts. 

Business Intelligence Apps (AI & BI Tools)

Salesforce Einstein Analytics and Salesforce CoPilot, Salesforce Tableau, Microsoft Power BI, SAP Crystal Reports, etc:

• Aggregate existing customers by zip code. 
  
• Compare market potential against customer count.
• Identify zip codes with the highest market potential.
• Focus marketing and sales across hotspot zip codes.

Prepare for Data Purchases

Use this dataset while acquiring full company and contact records:

• Select Zip codes with sufficient market opportunity.
• Submit Zip codes to your data provider.
• Avoid the cost of buying data outside target areas.

Data Schema (included data points)

• State, County, City, Zip.
• NAICS industry code and NAICS groupings.
• NAICS filters and sort order.
• RealZips Ext ID: for upload to RealZips app.
• Establishments (company count by Zip).
  
• 7 Employee groups: 1 to 4, 5 to 9, 10 to 19... over 1,000.

Guidance on Summaries

The 'Establishments' count is not exact. Use the data as guidance to identify hotspots by Industry.

• The file contains summaries on multiple 'NAICS Levels'.
• Use a single filter (such as 3, 4, 5, or 6) for summaries.
  
  
• The 'Establishments' Summary will yield the highest number.
  
• Groups of 'Employees' often produce a lower count.
  
  
• Large industries provide a reliable 6-digit level summary.
  
• Small industries may need to be counted on a 3-5 level.

Created Date and Source

Created: August 2024. 
Source:  US Census Bureau, 2022 Business Census.

NAICS codes included