County-based Better Health Data
RealDataset for seamless upload into the RealZips County Object
- Platform: RealZips (Native Salesforce App
- File name: RealDatasets - CDC Better Health by County - 2025 Release.xlsx
- Prep Date: April 2026
- File Size: 26 Mb
Salesforce and the RealZips app
Enrich your Salesforce CRM with deep demographic and health data to identify where to find and serve your target audiences. By automatically relating Salesforce records to comprehensive Better Health Data, your team can make superior strategic decisions rooted in geographic reality.
Agentic Use of Contextual Data
This dataset is optimized for Agentforce AI. It provides a trusted, verified geographic framework of county-based data, offering reliable context that allows Salesforce AI agents to generate more accurate, location-aware insights for your records.
Sourcing and Data Preparation
This dataset features county estimates from the CDC PLACES project, covering the entire United States. It provides a uniform geographic framework for all counties, specifically adapted by RealZips Inc., for immediate use within the RealZips GeoData Platform. This is a publicly available dataset, enhanced and adapted for use in Salesforce.
Data Origins & Methodology
Produced by the CDC Division of Population Health, in collaboration with the Robert Wood Johnson Foundation and the CDC Foundation. The 2025 release integrates:
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BRFSS (2022-2023): 35 annual measures and 5 biennial measures.
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U.S. Census Bureau: 2023 county population estimates.
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American Community Survey (ACS): 5-year estimates (2018–2023).
Scope of 40 Health Measures
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12 Health Outcomes: Chronic disease prevalence (e.g., Diabetes, COPD).
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7 Preventive Services: Screening and checkup rates.
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7 Disabilities: Mobility, cognitive, and sensory impairments.
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7 Health-Related Social Needs: Food, housing, and utility security.
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4 Risk Behaviors & 3 Health Status indicators.
Strategic Use Cases
By automatically mapping these data points against Leads, Accounts, Contacts, Opportunities, Cases, and Grants, you can drive industry-specific strategies:
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❤️ Non-Profits: Validate missions with data-backed evidence of food/housing insecurity and disease prevalence, to secure grants and identify "service deserts."
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🧬 Life Sciences: Tailor market access by analyzing regional health insurance and chronic disease prevalence.
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🏥 Healthcare: Drive proactive population health by targeting outreach for cancer screenings or supporting high-risk discharge cases based on local transportation barriers.
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🏘️ Local Service Providers: Optimize mobile service routing and service zone. Manage emergency preparedness for populations with high disability or utility threat markers.
Salesforce Edge: These metrics integrate directly and natively into RealZips objects and your existing Salesforce records, surfacing community health markers on every record for analysis and immediate geographic context.
County-based datapoints included
- Crude Prevalence & Age-Adjusted datasets
- Percentage of population by each measure
- Total Population & Total Population 18 Plus
Disability
- Any Disability --> Any disability among adults
- Cognitive Disability -->Cognitive disability among adults
- Hearing Disability --> Hearing disability among adults
- Independent Living Disability --> Independent living disability among adults
- Mobility Disability --> Mobility disability among adults
- Self-care Disability --> Self-care disability among adults
- Vision Disability --> Vision disability among adults
Health Outcomes
- All Teeth Lost --> All teeth lost among adults aged >=65 years
- Arthritis --> Arthritis among adults
- Cancer (non-skin) or Melanoma --> Cancer (non-skin) or melanoma among adults
- COPD --> Chronic obstructive pulmonary disease among adults
- Coronary Heart Disease --> Coronary heart disease among adults
- Current Asthma --> Current asthma among adults
- Depression --> Depression among adults
- Diabetes --> Diagnosed diabetes among adults
- High Blood Pressure --> High blood pressure among adults
- High Cholesterol -->High cholesterol among adults who have ever been screened
- Obesity --> Obesity among adults
- Stroke -->Stroke among adults
Health Risk Behaviors
- Binge Drinking --> Binge drinking among adults
- Current Cigarette Smoking --> Current cigarette smoking among adults
- Physical Inactivity --> No leisure-time physical activity among adults
- Short Sleep Duration --> Short sleep duration among adults
Health Status
- Frequent Mental Distress --> Frequent mental distress among adults
- Frequent Physical Distress --> Frequent physical distress among adults
- General Health --> Fair or poor self-rated health status among adults
Health-Related Social Needs
- Food Insecurity --> Food insecurity in the past 12 months among adults
- Food Stamps --> Received food stamps in the past 12 months among adults
- Housing Insecurity --> Housing insecurity in the past 12 months among adults
- Lack of Social/Emotional Support --> Lack of social and emotional support among adults
- Loneliness --> Loneliness among adults
- Transportation Barriers --> Lack of reliable transportation in the past 12 months among adults
- Utility Services Threat --> Utility services shut-off threat in the past 12 months among adults
Prevention
- Annual Checkup --> Visits to doctor for routine checkup within the past year among adults
- Cholesterol Screening --> Cholesterol screening among adults
- Colorectal Cancer Screening --> Colorectal cancer screening among adults aged 45–75 years
- Dental Visit --> Visited dentist or dental clinic in the past year among adults
- Health Insurance --> Current lack of health insurance among adults aged 18-64 years
- High Blood Pressure Medication --> Taking medicine to control high blood pressure among adults with high blood pressure
- Mammography -->Mammography use among women aged 50-74 years
